About 77Academy
What is 77Academy?
77Academy is a ten week intensive new media marketing training and recruitment programme. We teach participants all the necessary new media skills to plan, set-up and run online marketing campaigns. We then aim to place each 77Academy participant in a full time new media marketing job.
Where is 77Academy located?
We currently run 77Academy in London, Milan and Amsterdam.
How many students attend the academy?
To maintain a personal approach to teaching we have very few candidates attending each location. Spaces are very limited and the application process is very competitive.
What is the duration of the course?
The course lasts ten weeks. Participants must be free Monday to Friday, 9:30 to 5:30 for the full ten weeks.
What are the course fees?
The course is currently offered free-of-charge. Candidates must be available for full time employment upon completion of the course.
Course Program
What will I learn?
You will learn to run campaigns using the following new media marketing tools: Search Engine Marketing (both pay-per-click and advertising), Social Media, Affiliate Marketing, Media Buying, and Blogging. We will also teach you to use all the major new media marketing tools, technology and interfaces.
How will I learn?
The 77Academy program is taught through a mixture of web-based lessons, one-to-one training, presentations, case studies and practical work experience where each participant will get to work on client accounts next to experienced account managers.
Who will teach me?
You will be taught by various new media marketing experts who have had extensive experience running a range of new media marketing campaigns.
Application Process
How do I apply?
You can apply by clicking the apply button at the top of each page or by clicking here
What is the current acceptance rate?
Out of every fifteen applicants we offer a space to approximately one individual.
What is the Google Advertising Professional Exam?
The exam teaches individuals about the basics of setting up sponsored advertising campaigns on the Google Search Engine.
Why do we use the Google Advertising Professional Exam in our application process?
We use this exam for as part of our application process for a number of reasons: It shows your dedication and enthusiasm to attend the course, it gives us an understanding of your learning capacity, it will introduce you to the main concepts of pay per click advertising (a very important form of online advertising) and to online advertising in general, and it will help you to establish whether new media marketing is right for you.
How do I take the Google Advertising Professional Exam?
77Academy will guide you through the exam registration and provide you with links to all the learning material needed to pass the exam.
How difficult is the exam?
From our experience 1 out of 6 people pass the exam. We expect candidates who want to attend the 77Academy to achieve a score of 80% or above. Google’s official pass rate is 75%.
How much studying is required to take the Google Advertising Professional Exam?
There is a lot of material to read and retain. We recommended dedicating the equivalent of a week to study for the exam.
How much does the Google Advertising Professional Exam Cost?
Currently the Google Advertising Professional Exam costs $50. Please visit the Google Exam website for more information at Google Advertising Professional Exam
Why do I have to pay for the Google Advertising Professional Exam?
The GAP exam is entirely managed by Google. They provide the study material in the learning centre, manage the online exam process and decide the entrance fee. If you are not yet Google Advertising Qualified we will guide you through the entire process.
If I am already Google Qualified can I attend the course?
If you have taken the Google Advertising Professional Exam in the last three months you must have the relevant documentation to prove you have taken it and the score you obtained.
Careers
Where will 77Academy find me employment?
We aim to find each participant a job in the city where they have attended the program.
What sort of new media marketing job can I expect to get?
We have placed students in a range of new media marketing positions including New Media Account Manager, Traffic Broke, Search Specialist, Media Buyer, and Search Engine Optimisation Specialist.
How many 77Academy have you successfully placed in full time new media marketing positions?
We find 90% of 77Academy participant’s full time new media marketing jobs. We stress that we do our upmost to find the most appropriate positions for each individual, but it is ultimately up to each participant to represent themselves well at any interview organised by 77Academy.
How much can I expect to get paid in a new media marketing salary?
It is your responsibility to negotiate the salary and any other employment terms with any potential employees. 77Academy does not negotiate terms of employment on your behalf.
Miscellaneous
What are the course start dates?
77Academy’s enrolment is ongoing. We have no set starts and we are continually receiving applications.
Do I get paid to attend the course?
No
Does 77Academy supply accommodation?
No. Participants have to organise and pay for their own accommodation throughout the ten week course.
Does 77Academy provide travel or food expenses?
No. We do not provide any travel or food expenses. Complimentary snacks, tea and coffee is provided.