To apply for a place at the 77Academy please attach a CV and cover letter below.

E-mail:		*
Name:		*
Surname:		*
Resume (CV):		*
Cover letter:
Please answer the following questions to the best of your ability:
1. Why do you wish to pursue a career in new media marketing? (250 words max)
2. Pick a product of your choice and briefly describe how you would promote it online (250 words max)
* mandatory

Username:

Password:

FAQs

Contact

How to build and run a successful affiliate campaign for a client
Analysing and tracking affiliate performance
The major industry players and what they offer
Working with affiliates and networks
The current affiliate marketing conditions in the UK, Asia, US and mainland Europe
The regulation of the market
Introduction to IAB and IASH regulatory bodies
Integrating affiliation with other forms of new media marketing
Understanding how affiliation can benefit an online campaign
The future of Affiliate marketing

Defining a media buying strategy proposal
Creating a media buying proposal for a client and publisher
Ad creatives and forms of online advertising
Understanding how online advertisements are served
The pros and cons of different ad placements
Advertising on individual online media channels
The benefits of media buying for a client’s online campaign
Finding the client the best publishers and placements
Understanding campaign analysis and performance
Integration of off and online media buying

The key elements of running a successful SEM campaign
Understanding clients campaign objectives
How to build and run SEM campaigns
Developing a PPC bidding strategy
Understanding how search engines work
Building an SEM strategy
The advantages and limitations of PPC advertising
SEM budget allocation
Reporting and preventing click fraud
SEM tracking and Analysis
Protecting your clients’ trademark

The importance of SEO to a business
How search engines crawl and index web pages
Understanding the search engine algorithm
Improving site architecture to increase search engine ranking
Link building strategies
How to develop and optimise a websites content
Carrying out competitor analysis for SEO purposes
Developing key words for SEO that drive results
Monitoring and analysing SEO results using webmaster accounts
Online regulation of SEO activities

Components of the blogosphere
Setting up and writing a blog
Building readership
The do’s and don’t of blogging
Blogging as a marketing tool
How to use a corporate blog
Developing a blogging strategy

The history of social networks
How social networks operate
Key industry players and their main differences
Setting up a social media marketing campaign
Social Media Optimisation
Social vs. Traditional Media
The importance of social media when branding
Pros and cons of using social media to market
The five pillars of social media marketing

Topics

Affiliate Marketing
Media Buying
Search Engine Marketing
Search Engine Optimisation
Marketing through Blogs
Social Media Marketing

Teaching Methods

77Academy students are taught by industry professionals in order to gain direct insight into what it takes to build a successful new media marketing career. Over the 10-week programme a mixture of web-based lessons, one-to-one training, presentations, case studies and practical experience working on live campaigns will give participants all the skills and knowledge needed to run successful new media marketing campaigns.

Practical Experience

During your time on the course you will gain essential hands-on practical experience working on live online marketing campaigns alongside account managers. You will become familiar with the digital marketing tools and platforms that new media marketers use to run online campaigns on a daily basis.

Careers

We aim to find all 77Academy participants a full time new media marketing job. We have placed over 90% of individuals who have completed the course in a range of new media marketing positions. Our hands-on teaching style and competitive application process means that we supply businesses with only the most dedicated and motivated of individuals. If you progress through the course we organise interviews with companies who are currently recruiting new media marketers.

Alumni

When you complete the course you will become 77Alumni and benefit from invitations to various networking events and additional new media training courses to ensure your new media education continues throughout your career.