The 77Academy story
77Academy is the training division of leading independent new media marketing agency 77Agency.
77Academy was founded with the objective of providing young, dynamic graduates with the skills and experience necessary to enter the new media marketing industry, an area often neglected by traditional academic & training institutions.
New Media has become a major part of total marketing spend across all industries and its importance is set to increase.
The value of global online ad spending in 2006 has been estimated at $32 billion (source Piper Jaffrey).
Mckinsey report in their Global Survey, How companies are marketing online, that: “spending on digital advertising seems set to increase significantly”. However, in the same report, the “lack of sufficient capabilities at companies or their agencies” is highlighted as “the most significant concern”.
77Academy aims to address this issue by selecting and training the top graduates in Europe and beyond and placing them within the new media industry.