77Academy
77Academy for Students

Courses

The 77Academy course covers all elements of new media marketing, many of which are highlighted below. 
 
As the training division of leading independent agency, 77Agency, the 77Academy tutors have current industry experience and the courses are revised and updated continuously to include the latest information and trends.

Basic Knowledge
  • Search Engine Principles
  • Testing Procedures
  • Online Tools
  • Product Development
  • Data Protection
Search Engine Marketing
  • Google AdWords
  • Yahoo Panama
  • MSN Live Search
Search Engine Optimization
  • SEO core principles
  • In House SEO vs Outsourcing SEO
  • Links development
Tracking and KPI Assessment
Affiliate Networks
  • TradeDoubler
  • Zanox
Online Media Buying
  • MSN Direct Responce
  • Advertising.com
E-mail marketing
  • E-mail marketing core principles
  • Large email brokers
Social Networking Marketing
  • Social Networking core principles
  • Facebook
  • LinkedIn
Online Video and Online TV
  • YouTube
  • Joost
Mobile Marketing
  • SMS marketing
  • Mobile video
Viral Marketing

 

"The future of advertising is the internet" - Bill Gates