Techlightenment, an Experian Company, was founded in 2007 by Arjuna Gihan Fernando and Ankur Shah. Techlightenment develops technology to power social media advertising campaigns for multinational businesses and global advertising agencies. The company uses a data-driven approach to create, implement and track highly-targeted online campaigns that effectively identify and reach key audiences. Customers include GlaxoSmithKline, Universal Pictures, Dr. Martens. Techlightenment is a Facebook Preferred Developer Consultant and Advertising API Beta participant, and the only MySpace European Development partner.