Facebook for Business

Overview

Facebook is expected to reach one billion users worldwide in 2012 and currently has over 30 million active users in the UK. Is your company using this platform to its full potential?

77Academy offers a one-day training course for businesses, providing the knowledge & insights needed to develop an effective Facebook Marketing strategy. The course is taught by Facebook experts and is a combination of presentations, case studies and exercises to ensure that by the end of the course you fully understand the opportunities presented by Facebook and are able to create a strategy that helps fulfill your business objectives.

Our courses are personalised and limited to 8 people per course to ensure you have a clear vision of how your business can use Facebook.

Course length: 1 day (9.30am – 5.30pm). Includes lunch and refreshments. All prices on the site are exclusive of VAT.

What will I learn on the course?

You will learn to develop and implement a Facebook strategy and learn how to use tools such as Facebook advertising, pages, groups, applications and open graph. Key areas include:

Facebook Pages

• How to set up a page
• Tips for a successful page
• Growing & maintaining your fan base
• Developing a page management & content strategy
• Running competitions
• Facebook commerce
• The meaning and value of a “like”
• Page insights – analysing data & optimising page performance

Facebook Apps

• What are Facebook apps?
• Case studies and examples
• Creating an application brief
• Application stats – optimising your app

Facebook Advertising

• The different types of ads – premium, market place and sponsored stories
• Creating a Facebook ad
• Targeting
• Setting objectives
• Optimising your ad campaign
• Best practices
• Facebook Campaign Statistics

Facebook Open Graph

• What is open graph?
• Social Plugins
• Social Applications
• Open Graph Marketing Strategies

Also during the course we will share with you the latest updates regarding Facebook developments such as Timeline and Ticker and any other updates that we think are important for companies to be aware of.

Who is this course for?

Our Facebook for Business course is for anyone who is involved or interested in learning about how to use Facebook as a marketing, sales, branding and customer relationship tool.